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Better colour means better business, as colour emphasises your identity and adds professional impact to your communications. HP provides a range of affordable, controllable colour printing solutions. They’re all designed to help you get colour right by fitting in with your budget, your IT network and your business. Get colour wrong and you could reduce your visual impact and undermine your business image. So what are the keys to better colour in business?
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Understanding what colour means |
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In the Western world, most colours have specific meanings. It helps to be aware of these before starting to use colour in your business.
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Red is the colour of danger, urgency, passion, heat, love, blood. |
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Orange is the colour of warning, energy, warmth, enthusiasm, the sun, change. |
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Yellow is the colour of caution, warmth, sunshine, cowardice. |
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Purple is the colour of wealth, royalty, sophistication, intelligence. |
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Black is the colour of death, rebellion, strength, evil. |
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Blue is the colour of taking notice, truth, dignity, power, coolness, melancholy. |
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Green is the colour of safety, nature, health, good cheer, the environment, money, vegetation. |
Along with these meanings, colours convey emotion too – from cool detached tones, to warm, engaged ones. |
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Colour in your business |
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| Choosing how to present your business is not a task to be undertaken lightly. If business documents are to achieve maximum impact they must display quality and professionalism at all times – through the effective use of colour. Colour documents should reflect the attributes, aspirations and philosophy of your business – and they should be sufficiently memorable to strike a chord with your customers. Explore our “Designing colour schemes” section next and remember, better colour means better business. |
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Colour is attitude, motivation, inspiration, power and influence, learn how to influence your audience with HP's In-house Marketing Solution |
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